Saturday, December 5, 2020

Tag: ismail vali

Living the Las Vegas lesson in post-PASPA America

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The repeal of PASPA has opened a new world of hope for European gaming execs. But as Ismail Vali, former CMO at PokerStars and now senior consultant at iGamingLeaders.com, reminds us: American politics is complex, and gaming is still as controversial as ever. Those that have stayed the course, he argues, have made gambling secondary to the player experience.   The...

Audience Before Product – Learning the Las Vegas Lesson

Ismail Vali, gaming marketing consultant and former CMO at PokerStars, explains how Vegas made gambling secondary to the experience – and how in doing so it made everyone a winner. Online gaming still has a lot to learn. http://www.youtube.com/watch?v=ZcymSUypaS4&feature=youtu.be   Learning Las Vegas The Resort Casino phenomenon began with Las Vegas – an escapist paradise in the middle of the Nevada Desert. Just...

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