Thursday, March 30, 2023

Tag: Marketing

Deana Scott: The pandemic saw marketing to “go back to basics”

Deana Scott CEO Raving
Deana Scott, CEO of Raving - a USbased casino consultancy working with Tribes throughout the US, as well as First Nations in Canada - offers an insight into how Tribal operators have addressed the marketing challenges posed by the coronavirus pandemic.

EveryMatrix launches Managed Services

EveryMatrix launches Managed Services
EveryMatrix announces the official launch of its Managed Services unit. The new division was established earlier this year and is led by Tom Dyson.

1xBet becomes a regional partner of Lyon

1xBet Lyon partnership
1xBet has become the official partner of the French football club Lyon. The agreement of one of the leading betting companies in the world and the 7-time champions of France will be for the 2021/22 season, with the possibility of a more extended period.

1xBet nominated in 5 categories of the prestigious EGR Operator Awards

1xBet EGR Operator Awards nominations
This year, 1xBet has been nominated in five separate categories of the esteemed EGR Operator Awards: Mobile Operator; eSports Operator; Football Betting Operator; In-Play Sports Operator; Mobile Sports Product. The award winners will be announced at a high profile ceremony in London on November 25th.

1xBet announced a partnership with Dwayne Bravo in India

1xBet announce Dwayne Bravo ambassador india
One of the most successful betting companies in the world, 1xBet, has announced a partnership with its first ambassador in India - renowned cricketer Dwayne Bravo.

How 1xBet Partners makes life easier for affiliates

1xBet affiliate program
Participation in an affiliate program involves certain obligations for both parties; affiliates must successfully promote the brand in order to earn money, while the affiliate program itself is expected to provide timely payments and consultations on issues. But how does 1xBet Partners make sure that affiliates are happy and that the brand is promoted correctly?

Cynthia Nene appointed marketing manager of Wild Coast Sun Resort

Cynthia Nene appointment Wild Coast Sun Resort
Sun International has named Cynthia Nene as marketing manager of Wild Coast Sun Resort in the Eastern Cape.

US casinos emerge from the pandemic

US casinos Andrew Klebanow comment
Andrew Klebanow, principal at Klebanow Consulting, discusses how COVID-19 has seen US casinos modify their marketing strategy, with many operators achieving substantially higher net income on lower business volumes

Egypt expects visitors from Eastern Europe and Middle East to lead tourism revival

Egypt tourism boost revival plans
With the country having reported two million arrivals in the first five months of 2021, the government is optimistic that Egypt’s tourism recovery will be led by visitors from Eastern Europe and Middle East.

Nick Harding launches Spray Lakes Consultancy

Nick Harding Spray Lakes Consultancy
As the industry prepares to emerge from lockdown Nick Harding has launched Spray Lakes, a knowledge hub that connects personally vetted experts with business owners seeking additional resource, insight and support.

ThunderSpin to showcase exclusive slots at Gaming Industry Expo in Kyiv, Ukraine

Thunderspin Kyiv expo
Slot development studio ThunderSpin is set to exhibit its exclusive portfolio of games at booth #102 at Gaming Industry Expo Reloading in Kyiv, Ukraine on 9 – 11 June.

How marketing tactics may change at US casinos

Boulder Station Hotel Casino Andrew Klebanow casino marketing shift
Andrew Klebanow, principal at Klebanow Consulting, looks at how the pandemic has affected US casinos’ approach to marketing, including driving a shift towards digital communications, and discusses how Covid-19 has marked a move towards pursuing quality over quantity in terms of customers.

Scientific Games provides systems solutions for Menominee Casino Resort

Scientific Games casino system Menominee Casino resort
The Wisconsin casino has installed Scientific Games’ player loyalty and bonusing system across 791 gaming machines.

BetConstruct to deliver an app for well-organized betshop experience

BetConstruct app Betwallet
BetWallet, the special application for collecting and managing the bet tickets and vouchers, was recently released to the market and introduced to the land-based operators.

1xBet shines with 6 nominations at the 2020 SBC Awards

1xBet 6 nominations SBC Awards 2020
1xBet has been recognised with SBC Awards nominations in no less than six different categories.

1xBet eyes LatAm expansion after Mexico success story

1xBet eyes LatAm expansion
Following a successful launch in Mexico, 1xBet’s Head of LatAm Area, Juan Pablo Estremadoiro, and Head of Business Development, Maxim Ishunin, explain how the operator is tailoring its marketing and products for the LatAm market, with considerations currently underway to expand further into the continent.

MoneyMatrix: Making payments simple with the right software

Samoil Dolejan MoneyMatrix
After running B2C brands for EveryMatrix for four years, MoneyMatrix CEO Samoil Dolejan wants to “make payments simple” for merchants and players.

Live games as an effective marketing tool for casino operators

TVBET Live Games Marketing Tool
The modern casino sector is increasingly competitive with operators looking for new ways to stand out from the crowd and differentiate themselves. TVBET can..

G-Digital Wheel of Fortune software a hit at Casino Lugano

Wheel of Fortune
In collaboration with G-Digital, Casino Lugano SA has introduced the WHEEL OF FORTUNE for its current members of its Lugano Class. The goal of this marketing campaign was to gain new members of the Lugano Class club, reward the loyalty of its current members and consequentially increase the number of visits to the casino as well as increase the satisfaction...

Dallmeier debuts SeMSy casino operating system

Dallmeier SeMSy Casino operating system
During G2E Asia 2019, German casino pioneer Dallmeier presented SeMSy, a “casino operating system”, which is the result of over 20 years of experience in..

Dallmeier presents innovative technologies for gaming, surveillance and marketing at ICE London 2019

Dallmeier, innovation, technology, surveillance, marketing, ICE London 2019
Many casino operators still struggle with undetected fraud and theft, high operating costs and inefficient, manual processes. At the same time, business intelligence data are scarce and a huge potential for optimizing business processes remains untapped. The “Smart Casino Solutions” from industry pioneer Dallmeier promise a holistic approach to solve these challenges with an innovative combination of video technology and...

Audience Before Product – Learning the Las Vegas Lesson

Ismail Vali, gaming marketing consultant and former CMO at PokerStars, explains how Vegas made gambling secondary to the experience – and how in doing so it made everyone a winner. Online gaming still has a lot to learn.   Learning Las Vegas The Resort Casino phenomenon began with Las Vegas – an escapist paradise in the middle of the Nevada Desert. Just...

From BBi to iGT – GB Media on the name of the game

GB Media discusses its rebranding and how, despite its new name, it will maintain the same ethic it’s become renowned for within the industry for over 15 years. Some of our more alert readers will notice a difference to the masthead this month. Nothing significant, just a switch from Betting Business to iGaming Times. Reason? Moving with the industry, a resonance...

Tom Horn Gaming provides its content to EvenBet

ICR - Tom Horn EvenBet Games2
Tom Horn Gaming, the leading casino software supplier, has announced its latest partnership, this time with an igaming solutions provider EvenBet Gaming.   Tom Horn has agreed to provide EvenBet Gaming and its brands with an extensive collection of licensed video slots including company`s blockbusters such as Blackbeard`s Quest and Book of Spells, as well as the recent contributions, Monster Madness...

Gamesman create new Sales Engineer position to enhance customer facing service

Sergio Catano, Gamesman’s first International Sales Engineer
Gamesman, the international gaming equipment and systems manufacturer, part of the Esterline Corporation, has created a new role within the organisation which brings together the combined skill sets provided by engineering and marketing specialists.   The dual Sales Engineer function requires strong interpersonal skills and the ability to build relationships with clients, all set against a strong engineering background and detailed...

LeoVegas offer players chance to win £1,000 with new Roulette promotion

Casino Review LeoVegas promotion
LeoVegas has launched its latest Live Roulette promotion with a competition to win £1,000 in cash.   Mobile gaming supplier,, has launched its latest Live Roulette promotion with a special red taxi social media competition across London where players can win £1,000. Taking place until February 20th, the competition has transformed an iconic London black cab into the red roulette...

Gala Casino debuts new TV ad campaign telling players to get “what they want”

Casino Review Gala Casino
The leading online casino, Gala Casino, has launched a new TV advertising campaign to feature Sky Sports, E4 and MTV until the end of February.   Gala Casino has launched a new TV advertising campaign to promote the launch of its new website with the strapline ‘what you want’. The advert will air from January on channels such as, Sky Sports, E4...

ICE marketing campaign hits home with pre-registration up 6%

Casino Review ICE Marketing
ICE Totally Gaming marks pre-registration rise of 6% for 2017 edition.   The World of theatre, Shakespeare themed, multi-media marketing campaign in support of ICE 2017 is proving effective with pre-registration figures showing a 6% uplift, year-on-year. Senior Marketing Manager, Dan Stone, who has been responsible for implementing the campaign, confirmed the figures were ahead of where ICE was at the same...

Grosvenor take a walk on the wild side with London’s commuters

Casino Review Grosvenor Casinos
Grosvenor Casinos unveiled its latest ‘Call of the Wild’ marketing campaign this morning with a series of wild animal tableaus at Waterloo Station.   London’s Waterloo Station was the scene of some bizarre tableaus this December as Grosvenor Casinos launched a marketing stunt to promote its ‘Call of the Wild’ campaign. The pop-up stunt featured a deer, polar bear, husky, wolf and...

Yggdrasil announce €200,000 festive campaign

Casino Review Yggdrasil
Yggdrasil confirms that it will commence 31 days of campaigning throughout December as part of a €200,000 Christmas Calendar to boost engagement.   Malta based Yggdrasil Gaming has announced a €200,000 Christmas Calendar campaign, designed to boost engagement and retention over the festive season. Throughout December, it will run 31 daily campaigns showcasing Yggdrasil’s collection of in-game promotional tools and its social...