Wednesday, February 19, 2020

Tag: Parimatch

Parimatch continue “aggressive” affiliate approach into 2020

Parimatch affiliate approach 2020
As one of the leading established brands in the iGaming market, Parimatch is no stranger to using innovation to make a mark in the betting market and 2019 saw them drive their brand in the affiliate sector. As the company pushes further into this new territory its Chief Marketing Officer, Ivan Liashenko and Head of Affiliates, Maxim Makovetsky…

Parimatch: Dare to be different

Parimatch dare to be different
As a 25-year-old leading sports betting company, Parimatch is well versed in how to turn a business into a brand. With the company embarking on another year filled with new partnerships, new markets and more, Andrii Suslenko, Chief Communications Officer, explains why it’s never been more important to stand out from the crowd…

Game Changers: 2020 trends set to shape the industry of tomorrow

Parimatch has become renowned as one of the most forward-thinking online betting brands in the industry. As the company prepares to embark on its most exciting year yet, four of its key thought-leaders expand on the shape of things to come for the business, the industry and everything you thought you knew about gaming…

Parimatch: The future’s bright for Ukraine

As the betting industry in Ukraine prepares for major legislative progress in the first quarter of 2020, Maksym Liashko, Partner at Parimatch, one of the leading online betting brands in the CIS region, explores the proposed regulations, the country’s ‘progressive’ emphasis on virtual and eSports...

Parimatch announces new partnership with

The international bookmaker holding Parimatch announced new sponsorship deal including CS:GO and Dota 2 rosters of the leading esports club Stepan Shulga, Head of Esports at Parimatch, explained: “ was our first big esports sponsorship deal...

The future sound of payments? Parimatch’s Head of Billing is all ears

“Payments are not about diversity, but rather about quality,” is the clear emphasis for Parimatch according to the company’s Head of Billing, Olga Golikova as the brand’s high-profile position in more than 10 countries continues to expand. As a large-scale international platform and leading betting operator in the CIS...

Parimatch on the legalisation of gambling in Ukraine 

ukraine gambling
Leading sports betting operators, Parimatch, assess the state of play in Ukraine. In 2009, after a fire incident in the gaming hall in Dnepropetrovsk city, gambling was banned in Ukraine. The ban, however, was supposed to be an intermediate stage in the development of the gambling market: it was assumed that gambling would be banned for a certain period and...

Esports is first sport to truly unite the world, claims Parimatch

Parimatch esports sport
Esports is undoubtedly the sporting world’s latest and greatest global phenomenon but it’s also the first of its kind to achieve the impossible task of true international adoption, according to Parimatch Head of Esports, Stepan Shulga. The sport’s lack of affiliation with any specific territory alongside...

Parimatch Foundation pays back society through Corporate Citizenship

Katerina Belorusskaya - Parimatch Foundation
‘People, future generation care and profit’ are the three benchmarks of being a good corporate citizen according to Katerina Belorusskaya, Chairwoman at Parimatch Foundation as the company continues to drive a strong, charitable and sustainable focus through its non-profit organisation...

Parimatch and APOEL join forces for fourth consecutive year

Parimatch, the international betting holding, today announces the renewal of its sponsorship agreement for the fourth consecutive season with APOEL FC - Cyprus’ most successful football team. As part of the renewed sponsorship deal, the Parimatch logo will be displayed on APOEL FC’s players’ sports kit for another year...

ICE Africa to pave way for continent’s trailblazing customer data boom, argues Parimatch Africa CEO

‘An unmissable opportunity for the entire industry to build a solid, sustainable foundation for the future of gaming,’ is how Lasha Gogiberidze, Chief Executive Officer at Parimatch has described this year’s ICE Africa. Talking ahead of his panel debate on taking advantage of digital space...

Sports betting should prepare for ‘marketing massacre’, warns Parimatch CEO

sports betting
Sergey Portnov leans into the dramatic with his predictions on the future of the industry but not without reason claims the leading sports betting CEO. Parimatch has established itself as both rebel and pioneer in the world of sports betting brands and following an incendiary speech...

Parimatch intensifies R&D emphasis with three new appointments

As one of the most visible online betting companies in the world, thanks to its high profile ambassadors like Mike Tyson, Conor McGregor and the Shevchenko sisters, Parimatch’s focus on expansion is evidenced by its ongoing investment in management and Research & Development personnel...

Mike Tyson: Why I put my name with Parimatch

Parimatch Mike Tyson
At a press conference addressing his new ambassadorial role with sports betting operator Parimatch, undisputed heavyweight champion Mike Tyson explained why he and Parimatch represent a perfect partnership due to a mutual “dedication to being the best in the world”....

“Parimatch wants to be the alpha-brand”

Sergey Portnov CEO Parimatch signing UFC deal 2018
Speaking to Casino Review, Parimatch CEO Sergey Portnov explains why UFC represents the ideal partner as he looks forward to meeting the operator’s two new

It’s time: Parimatch and UFC celebrate a year of successes

Parimatch UFC McGregor MMA
Parimatch reflect on a year of significant achievement in the marketplace and fighting the good fight with UFC. It has been just one year since sports..

Using data to detect insights is a precise science, argues Parimatch Chief Data Officer

Parimatch data
Rostyslav Maikovych – Chief Data Officer at Parimatch, provides an insight to his presentation at iGB Live! and the challenge of generating reliable data in a post GDPR era, the critical task of drawing as much value from usable data as possible and an exploration of the key metrics that businesses can deploy.

Parimatch ‘engages’ future focus following rebranding

Parimatch future focus rebranding
Following its brand overhaul and the signing of Conor McGregor as official ambassador for CIS and Cyprus in February this year, Parimatch has established itself as one of the industry’s leading lights through the mantra of people being the company’s main driving force....

Parimatch advocates in-house approach to future-proof sports betting platforms

Parimatch Konstantin sports betting in-house
As the global sports betting industry continues to expand with seemingly unabated possibilities, Konstantin Obraztsov, CTO at the online gaming business Parimatch, explores the pros and cons of in-house vs. outsourced sports betting platforms.

Cutting through the red tape of compliance and AML

Maksym Liashko, Parimatch
Legal parameters are shifting, and the key to progress is fluidity, argues Partner at international betting holding Parimatch, Maksym Liashko, who is..

Payment sector on the cusp of next revolution, states Parimatch

Nick Izmaylov, Parimatch payment
As the industry faces a new wave of payment progress and Parimatch leads the front as the sole company in the CIS region to offer unique credit card payment methods. Nick Izmaylov, the company's Managing Partner, explores the impact of payment consolidation, the growth of “invisible” authorisation and the coming payment method revolution...

Parimatch drives eSports engagement through video content and fan forum strategy

Parimatch eSports
As one of the first betting providers to identify the opportunity to bet on cybersport events, Parimatch continues to blaze a trail in customer engagement with its latest consolidated approach and according to Stepan Shulga, Head of eSports at the leading international betting company,...

Protecting your company’s image in the face of brand infringement

Parimatch Sergey Portnov
One of the main components in building a successful company ensuring you have a strong, identifiable brand.

Parimatch’s people first approach is recipe for sustainable success

Parimatch, sustainable success, industry, gambling
Employment in the 21st century is no longer about simply finding a job for life and as the desire for work to engage, educate and enhance employee’s lives increases, companies who can foster talent are akin to bottling lightning. With more than 1,600 employees operating in multiple territories across the globe, Parimatch’s decision to seek out and develop tomorrow’s...

eSports and MMA could be contenders to football’s crown, states Parimatch

Parimatch sergey portnov esports MMA football
Ahead of this year’s ICE London Sergey Portnov, Parimatch CEO, discusses the growth of eSports and MMA, the importance of good broadcasting and why collaboration between betting and sports is the key to a bright future for both industries...

Parimatch’s CEO wins accolade at the SBC Awards 2018 in London

London, Parimatch
Parimatch’s CEO, Sergey Portnov won the highly coveted "Leader of the year" award at the SBC Awards held in London. The category celebrates the achievements of the most influential industry figures, with Sergey being recognised for his work in transforming and rapidly expanding the global operations of the business since taking on the role in 2011. Sergey has led the transition...

Parimatch and CSR: A match made in heaven

Parimatch CSR
Parimatch, the leading global CIS gaming business, has doubled down on its commitment to players wellbeing, responsible gaming and the iGaming industry as a whole following an invitation to partner with Marie-Louise Coleiro Preca, Her Excellency the President of Malta, at this year’s SiGMA...