The lottery sector is well patronised in Africa, with lottery kiosks being established in across the continent. Weekly lottery results used to be shown on national television in times past – an indication of its popularity back then.
But a different kind of lottery is growing leaps and bounds in the country: sports betting. This is where sports fans wager or place a bet on the outcome of a sporting event with the payment of a small fee. If the odd bet comes through, one wins a bigger amount.
They capitalise on the fans’ passion and love for European football like the English Premier League and other leagues around the globe. But the fans also place bets on other sports including boxing, rugby, tennis, NBA basketball and others. Many also offer virtual gaming for patrons.
Following on from the successes of the inaugural Sports Betting West Africa in 2015, the second annual conference and exhibition will take place in Accra, Ghana, from July 18-20.
The 2016 event will explore the key issues and trends impacting the sports betting industry in Africa, helping potential entrants gain a solid understanding of the latest developments, strategies and opportunities on the continent’s gambling industry.
Speakers this year include Tunde Ali, chairman of the Ghana Gaming Board; Lanre Gbajabiamila, CEO of the Lagos State Lotteries Board in Nigeria; and Adolphus Ekpe, director-general of Nigeria’s National Lottery Regulatory Commission.