Delegates attending the forthcoming Juegos Miami (May 31st – June 2nd, The Biltmore, Miami)) will be able to benefit from the expertise and experience of two of the gaming industry’s most accomplished trainers.
The acclaimed Totally Gaming Academy (TGA), will be holding its one-day, fast-track masterclasses covering the fundamentals of casino performance improvement and the key areas of operating a profitable sports book operation. The Slot Academy module will be led by TGA founder Lucien Wijsman, a proven casino slot marketer with over 25 years of experience in operating casinos, developing TQM systems and advising the R&D departments of casino suppliers. The Sportsbook Management Academy is being taken by Course Director Lee Richardson, founder and CEO of Gaming Economics, an international e-gaming consultancy and advisory business. The cost of attending is $199 and is restricted to Juegos Miami attendees.
The Slot Academy course comprises: It’s All About the Marketing and the Marketing Mix – understanding the seven Ps of the Marketing Mix in relation to Slot and Electronic Gaming floors to improve floor ROI; Who Are Our Customers and What Do They Expect? – exploring the expectations of the different player profiles, considering product, price, promotions and placement of the slot product; Myth & Math: Volatility and Hit Frequency Explained – covering machine meters and how different volatility and hit rates affect gameplay, and Myth & Math: What Players Expect from the Math – learning how to utilize knowledge of volatility and hit rates to apply to player profiles.
Lee Richardson’s Sportsbook Management Academy will feature: Perspective – explaining the evolution of the sports betting industry, the different options available for operating platforms and understanding trading and liability management principles; Product & Profit – reviewing and analysing products by bet type, market and sport and focusing on betting patterns in relation to product categories, and Planning & People – analysing demand management, planning and KPIs alongside understanding new structure and people management issues.
All attendees who complete the masterclasses will receive certification from the Totally Gaming Academy.
For more information on participating in the invitation-only event, visit www.juegosmiami.com