Bulgaria-based iGaming provider, UltraPlay, has announced an increased demand in its eSports betting suite within the European market.
Following the latest eSports betting integrations on fast2play, BetArena Interactive, BetOnline.ag and many other online gaming websites, UltraPlay has now introduced two new eSports brands to its roster.
The iGaming provider has added Master Mazuma and the sports betting website offering casino products, Mfcasinos.com.
David Cohen, MD at Master Mazuma said: “With our aim to become the leading eSports betting operator in Europe and beyond with key partnerships in core markets, we choose UltraPlay’s eSports as our turnkey solution, including the widest games coverage on the market right now. This will adequately answer all players’ requirements and desire for premium eSports betting experience.”
Providing betting solutions customized to each customer’s goals, UltraPlay has dedicated a special trading team which will be responsible for Master Mazuma’s operations only. UltraPlay’s team of traders will be involved in a wide variety of activities, covering a number of international tournaments as well as the most popular game titles followed by millions of viewers and punters around the globe.
UltraPlay claims it will enhance the user experience of its punters with Master Mazuma’s team holding in-depth casino and sports betting marketing knowledge and innovative business approach. Master Mazuma, which has started providing updates on their onsite blog, has stated it is planning to offer a wide variety of promotions, bonuses and loyalty program in order to increase the conversion rate and establish its leadership position on the market.
UltraPlay’s additional introduction, Mfcasinos.com, has recorded great results in terms of active players and bets placed on the most popular titles, such as Dota 2, Counter-Strike and League of Legends.
Krasimir Kostov, Sales Executive at UltraPlay added: “We are thrilled to welcome the two new iGaming brands to our family and offer them the unrivaled eSports betting suite powered by UltraPlay’s technology solutions and team of traders. We believe that eSports is a focal point of the new generation players and we keep on working to deliver premium products to our customers.”