The online gaming industry technology company, Ultraplay, has launched a new brand designed for the iGaming and esports markets, fast2play.
The company claims the brand will utilise it’s advanced betting platform and esports data to enhance player registration, activity and retention.
Fast2play will focus on providing operators with a wide selection of competitive games as well as 1000+ in-play esports events and 2500+ events per month covering 50+ markets created with the mindset of a gamer.
“Having been part of the iGaming business for 7 years, UltraPlay has advanced its betting solutions focusing on the esports emerging sector and became a trusted partner. This made us the number one choice for Kinguin, fast2play’s marketing partner and we will continue to enjoy the best results of our partnership.”, said Lyubomira Petrova, PR Manager at UltraPlay.
Bartłomiej Bełc, PR Manager at Kinguin, added: “With our in-depth knowledge of esports and gaming, we wanted to operate with a modern, fast and user-friendly platform dedicated to the players’ requirements and expectations. We found that solution in UltraPlay and the company’s unique approach, which combines sportsbook techniques with innovative game analysis. Designed with expertise and knowledge, we are confident that fast2play will become among the best betting websites worldwide.”