VizExplorer has made its first leap into Africa by signing an agreement with Resort Co S.A. – ts first customer in the continent.
As part of the agreement, the company will install floorViz™, campaignViz™, hostVizOps™ and vizMosaic™ at Mazagan Beach & Golf Resort, Morocco’s largest casino.
By integrating multiple data sources and overlaying sophisticated visualizations, VizExplorer will give Mazagan Casino executives an in-depth, real-time view into daily casino operations.
The addition of floorViz™ gives the operator the power to implement smart, data-driven game change decisions to optimize its gaming floor revenues, while campaignViz™ enables marketing to design targeted, highly effective promotions aimed at the player segments most likely to respond.
“VizExplorer will help ensure that we remain the premier gaming destination in Morocco by providing a deep understanding of our guests and the tools to develop an effective casino marketing strategy,” said Robert Brassai, director of Mazagan Casino.
“We look forward to working with the team to identify key areas of our operation that are ready for optimization using VizExplorer solutions.
Fivos Polymniou, vice-president of international sales at VizExplorer said: “We welcome Mazagan Beach & Golf Resort to the growing roster of international casinos we serve.
“We value our customers’ success, and we look forward to helping the Mazagan team get the most benefit from the VizExplorer solutions in the shortest time possible.”
Opened in 2009, the casino at Mazagan Beach & Golf Resort features a 33,000-square foot gaming floor, with nearly 500 slots and 60 table games.
The decision to work with Mazagan Casino represents VizExplorer’s approach to international markets – by which the company seeks to deliver scalable yet sophisticated solutions suited to the needs of operators in developing gaming markets.
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