Walking on Sunshine: Merkur Gaming toasts continued success at ICE

Share this article


For the record-breaking 2018 edition of ICE, Merkur Gaming and the entire Gauselmann Group presented its complete “gaming experience”, showcasing its latest solutions, including the G-Box; its new curved cabinet; along with innovative new content.


Merkur Gaming’s International CEO and head of International Product Management, Athanasios “Sakis” Isaakidis, succinctly summed up ICE 2018 for the company, stating: “Our ICE success story is continued: more clients, more visiting jurisdictions and even greater market penetration.”

For ICE 2018, the company reported a visible increase in overseas visitor numbers. With both new and existing customers coming from across Europe, Africa, Asia, the US, and Latin America and the Caribbean, the show was described by senior executives as being the best ever in its history to date.

“The attraction of ICE is global,” explained David Orrick, director of industry relations at Merkur Gaming.

“The fact that the leading companies in the industry, ourselves included, make such a huge effort and investment for the show speaks volumes about its importance.

“ICE offers our customers the opportunity to interact with Merkur Gaming’s team and products first hand and take part in our gaming experience.

“For me, this is my 24th consecutive London show and every year it gets bigger and better.”

At this year’s show, Merkur Gaming debuted a special tri-theme area, presenting its perennially popular Fruit games suite, while the Egypt games suite offered an ultra modern take on the most popular of ancient themes, and for 2018 visitors to ICE also had the opportunity to experience the company’s new range of Asian games.

Merkur Gaming Americas Las Vegas-based subsidiary, Sunshine Games were also present for ICE 2018. With a rapidly expanding game range the Sunshine Games portfolio will help spearhead Merkur Gaming Americas 2018 entry into the US markets.

“One of the reasons that we created Sunshine Games was to have a purpose built foothold in the US market, where we can say with pride, ‘made in America, by Americans and for Americans’,” Orrick continued.

“That’s what Mike Halvorson and his team are creating – it’s a new and different string to the Merkur Gaming bow.”

On the cabinets side, the company showcased its Merkurstar, Evostar, and Avantgarde models, along with the Avantgarde Trio which features a third HD screen. All of the cabinets are also available in Merkur Gaming’s Black Series, which offers an elegant matt black and red highlight design.

The company also presented its brand new G-Box at ICE, a space-saving multigamer specifically targeted to the needs of the high-street, mass market, and single-site sectors.

Featuring two 21.5” wide screen full HD monitors the G-Box is characterised by its ergonomic design and a smaller than traditional footprint, making it an ideal solution for pub and restaurant environments.

Also demonstrated at ICE was the all new Merkur Gaming Curved cabinet that will have its international launch during 2018.

The company reports that the new cabinet was one of the highlights at the show, attracting significant interest from visitors.

Once again, the Gauselmann Group presented its solutions on an interconnected stand that brought together the group companies in a single space, ‘all under one Sun’.

In addition to the teams from Merkur Gaming, Gauselmann subsidiaries edict, Cashpoint, XtiP, GeWeTe, the UK’s Blueprint Games and Merkur Dosniha from Spain, were on hand at the show.

“The response here has been fantastic,” Orrick added.

“For us, this is not just a show about Merkur Gaming, ICE allows the entire Gauselmann Group to shine.”


Share this article